Wednesday, June 23, 2010

Three Reasons Why A Good Looking Website Will Increase Traffic


(image) Copyright © by Tony Martin.

If you really want to increase traffic on your website, you may want to step back and take a look at the site from a visitor’s point of view. A good looking website increases its traffic naturally because those who visit it will likely come back and tell their friends about it as well. The presentation of your website says a lot about your business. If you want to have a highly successful web business then it is necessary to have a nice website. With more than half of the world logging in web time each week, it is important for today’s businesses to maintain interesting and effective websites that pertain to their businesses. If you are interested in learning why a good looking website is important when trying to increase traffic, take a look at these three reasons.

Professionalism

The first view of your website by a visitor says a lot about your business as a whole. If your website looks cheap and self-made, then it is likely the visitor will not think your business operates in a professional manner. When it comes to dealing with customers on the web, you certainly want to look professional on all levels. If you are an online retailer, you want customers to feel comfortable ordering from you. If they do not think your website looks professional, they may not feel comfortable doing so. It is not necessary to have your website professionally created in order to appear professional. All you need to do is play around with different approaches to see which templates work best for your business. The more you read and learn about website creation, the better your site will look. Educating yourself on the issue of website development is important when you are trying to do it on your own. If you find yourself overwhelmed, then you can always turn to a professional for the creation of your site. Therefore, to maintain a high level of professionalism, you need to have a good looking website. In turn, but creating the professional atmosphere, the consumers will likely return and bring their friends as well.

Entertaining

Not only should your website look professional, but it should also have an entertaining value. Entertainment is something that will draw visitors into your site in a deeper way. If they see an interesting link, they will likely examine your site in more detail. By offering things like contests and free giveaways, you can easily draw in more traffic. If your site is boring however, it is unlikely you will be able to keep anyone there for more than two seconds. Offering games to play on your site that may pertain to your business, you can keep the traffic flowing. You can even offer links to other exciting and informative websites, in order to act as an “in-between” for the fun. Anyone would rather visit a fun and entertaining site than a boring and plain website. If you offer enough excitement it is likely the regular visitors will advertise your site to everyone they know!

Easy On the Eyes

A good looking website will also increase traffic if it is easy on the eyes. In addition to being professional and fun, your website should be easy on the eyes. This essentially means that it should be attractive as well as easy to function within. Choose colors and an arrangement that will appeal to a wide variety of people. Using really bold colors will possibly hurt the eyes of viewers if they look at them for extended periods of time. You can always add splashes of colors in graphics and borders, but it is best to keep text in dark colors. Create an interesting layout, but not one that is so unique that it is difficult to use. If your website is easy to look at and visitors can navigate easily around it, they will want to come back.

If you focus on these three reasons to create a good looking website, your traffic will surely increase. Having a website that looks professional, entertaining, and is easy on the eyes is the key to inviting and maintaining web traffic for your website. So, if you are creating your site now, or if you want to overhaul your existing site, keep these three tips in mind to get the most traffic to your site as possible.
Stop by and visit us at the MomTraffic Forum Today!

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image Copyright © by Tony Martin.

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Tuesday, June 22, 2010

Top Ten Ways To Get Tons Of Traffic

Look, its obvious isn'it? Without a ton of traffic to your site you aren't going to get any sales or any leads.

"How do I get more traffic to my site?" I'm about to let you know some easy ways to get visitors flocking to your site starting today. Lets look at some obvious but often overlooked tips:

1. Get a Killer Domain Name.

People will never forgeta catchy domain name. Be sure to choose a short and easy to remember domain name that is appropriate to your business and has a nice ring to it. Remember the domain name is your online brand.

2. Upload Fresh and useful content.

These days people are banner blind. They want more than ads. Give them information they can't find anywhere else, and give it to them for free. Give them the content they want and need. If you do don't know what it is, Ask them.

3. Get yor site seen by the Search Engines.

Search engines bring more than 75% of traffic to most web sites. You can submit your site all day long but the best way to get seen is to get links on quality relevant sites. The search engines will find you within days. You can seek out both one way links from other sites and also reciprocal link exchanges with other webmasters. Just stay away from those nasty link farms!

4. Pay For Top Spots.

The quickest way to get website traffic without trying too hard is to pay for it. These advertisements would be posted on prime locations or banners of websites.

Banners are cheap and are great for branding, though don't expect a ton of click throughs. Popular websites like leading newspapers and search engines would provide immediate recognition and visibility to their customers. If you have the cash, spend it. Many don't or won't.

5. Form a Community.

Start a message board, email group, or even a chat forum. Actively participate in these groups by posting answers to other people’s questions. Be visible and always include your signature at the end of your postings. The best thing about these types of sites is that people come back again and again. Check your hosting account to see if you have free forum software included. I bet you do.

6. Start Your Own Mailing List.

It is the best way to keep in touch with your prospects and your customers. Build a relationship with your list. Your email list can make your site a success again and again. The best customer is an existing customer.

7. Start an E-Zine for Your Website.

An E-zine is an extension of your site, but this will highlight new information and features of your site. People will be reminded of your website as they read each issue.

If they find they issue interesting or worth sharing, they can easily and instantly pass this on to the people within their network. Give them a freebie for signing up.

8. Submit Articles.

Write your own article just like this one and submit it to e-zines, websites and magazines that accept article submissions. Be sure to include your business and contact information and website address in the resource box.

9. Exchange Ads with other Website.

Create ads that will promote your business and website. Submit this to e-zines or other websites in exchange for free ad space in your own electronic publication. Your presence on other sites is very important in getting the increased traffic that you want. This is usually facilitated with either simple links or flashy banners.

10. Always Update Your Website.

Your website should always be up and running and full of fresh content. It is to your advantage if you maintain your website with new articles and updated features. If your visitors always find what they want and need, they will definitely be coming back again. Additionally, search engine spiders love a site with changing content!

Now go back to the top and read through this list again. You may think you know this information already, but I wonder how many of you have actually taken action on it. Also don't be discouraged if you don't see amazing result straight away. I guarantee working on these strategies a little bit each day will bring some serious traffic in the weeks and months ahead.

Monday, June 21, 2010

Targeted Traffic




If you can imagine 3 concentric circles that look like a shooting target, this represents our visitors. If you fire a shotgun accurately, it will make a cluster of pellets in the middle with a number of pellets in the middle and outer rings. This represents the visitors to our website. The inner circles represents those in our niche, the middle those not in our niche but contain similar interests to those in our niche. The outer ring is less targeted and the customer has a less chance of being interested in your niche. If we use Rapidforex as an example, this website promotes a Foreign Exchange Trading Course, arguably the best available. Targeted visitors would be interested in material about Forex. Less targeted in the middle ring would be after stocks, options and bonds type of investments and the outer ring might represent those after any kind of money making website.

The first type are easier to sell to because they’re already after information on this topic.

The middle ring may not know much about Forex but still be interested to learn. In this case accessing the free material and then frequent emailing will build up rappore until they may be ready to buy. The outer ring are visitors that may be interested but there’s much less chance so we don’t focus on attracting them at all. People outside the outer ring are random visitors and although you may make the occasional sale, it’s not worth putting effort into attracting more random visitors.

It’s a good idea to have a sequel to your product to maximise the earning potential of your email lists. Choose from the inner ring if possible and then you can choose a product from a similar niche so that you attract customers from your niche as well as new customers. This is how to widen your target.

For example if we take the establishment of the Internetprofitmentor.com website, it is about making profitable internet marketing websites, the middle ring might represent home based business opportunities and the outer ring any money making websites. There’s now an overlap between this website and the Forex website. We can now mail customers of the Forex website and attract new customers interested in internet marketing and home based business. A great way to widen the target. It’s all about adding value to your customers. Widening your target helps do that.
Come Target Your Traffic Over At the MomTraffic Forum, if your niche caters to moms!
http://www.MomTrafficForum.com

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